From humble beginnings, New extreme sports trading LLC has grown into an established company that is known for its methodical approach, with a history that dates to 2008. The founder Mr. JIJU M K, who is a fitness enthusiast started the firm to convert his passion into business with the aim of providing the best quality Gym Equipment in Dubai. In the early years, the company focused on commercial fitness products for sports clubs and gyms, as well as building up a retail base. Currently, we are among the top 5 Gym Equipment dealers in UAE.

We are ISO 9001 : 2015 certified organization and are the fastest growing fitness superstores stocking the Internationally highest Standard Sports Supplements and Gym Equipment Brands. We supply fitness equipment into a huge variety of Home & Commercial environments. Clients include Residential Apartments, health clubs, local authorities, hotels, sports clubs, leisure centers, corporate gyms, and offshore installations. Our company has grown tremendously over the past few years, adding Fitness Centers, Supplement Stores, Corporate Offices and Warehouses to complement our Business Nature in UAE, Qatar, and India.

OUR VISION

New extreme sports will be one stop solution which provides an unparalleled experience as the most trusted brand for holistic health in Asia and Middle East.

OUR MISSION

To enhance the health and wellbeing of our customers in the Asian and Middle East countries through our exceptional service and products and to inculcate the value of health and fitness in the lives of people everywhere.