IAN
UAE
INDIA
QATAR
BAHRAIN
KSA
Extreme Group of Companies
From humble beginnings, New extreme sports trading LLC has grown into an established company that is known for its methodical approach, with a history that dates to 2008. The founder Mr. JIJU M K, who is a fitness enthusiast started the firm to convert his passion into business with the aim of providing the best quality Gym Equipment in Dubai. In the early years, the company focused on commercial fitness products for sports clubs and gyms, as well as building up a retail base. Currently, we are among the top 5 Gym Equipment dealers in UAE.
We are ISO 9001 : 2015 certified organization and are the fastest growing fitness superstores stocking the Internationally highest Standard Sports Supplements and Gym Equipment Brands. We supply fitness equipment into a huge variety of Home & Commercial environments. Clients include Residential Apartments, health clubs, local authorities, hotels, sports clubs, leisure centers, corporate gyms, and offshore installations. Our company has grown tremendously over the past few years, adding Fitness Centers, Supplement Stores, Corporate Offices and Warehouses to complement our Business Nature in UAE, Qatar, and India.
Mission & Vision
Mission
To transform the global wellness industry by delivering personalized, scalable, and end-to-end solutions across fitness, Ayurveda, education, and wellness infrastructure. We are committed to empowering individuals and partners through innovation, accessibility, and a lifelong commitment to holistic well-being—from budget-friendly setups to premium wellness destinations.
Vision
To be the world’s most trusted provider of 360° integrated wellness solutions—bridging tradition and innovation to create healthier, stronger communities across the globe.
Meet the founder
The Force Behind the Extreme Way
Mr. Jiju M.K, Founder & President of Extreme Group of Companies, is a visionary wellness entrepreneur with over two decades of experience in the fitness and holistic health industry. Inspired by his father, Mr. Chandran Mottammal Vadakkayil—a renowned Kalari and Marma healing expert—he has built a respected wellness enterprise spanning Ayurvedic clinics, fitness academies, wellness infrastructure, and global medical tourism.
“Wellness isn’t a trend—it’s a responsibility. If we can help people live stronger, healthier, more meaningful lives, we’ve done more than business—we’ve created impact.”
Mr. Jiju M.K.
